Blog

News from the mats.

Product updates, growth playbooks and what we are learning with academies.

Trial

How to Convert BJJ Trial Classes Into Paying Members

How to Convert BJJ Trial Classes Into Paying Members: A 14-Day Playbook To convert BJJ trial classes into paying members, treat the first 14 days as one planned process, not a single free class. Confirm the booking within minutes, make the first class beginner-safe, follow up personally within 24 hours, book the second class before they leave the mat, and make a clear membership offer by day 14.

16 Oct 2026 · 9 min read

Retention

BJJ Student Retention Software: How Academies Keep Students on the Mat

Most students quit when they stop seeing their progress. Here is how retention software keeps them on the mat, and what BELTZ does differently from generic gym tools.

23 Sept 2026 · 5 min read